At Davines every product is born from intuition and is processed with an artisan spirit using the most advanced cosmetic technologies. The formulations favor the use of ingredients of natural origin, are generated with renewable electric energy and packaged minimizing the environmental impact, inspired by the ideal of Sustainable Beauty as an inseparable unity between Beauty and Good.
Born from the same philosophy as skincare, KEVIN.MURPHY products are weightlessly designed to deliver performance, strength and longevity. Combining hi-tech scientific knowledge with the best natural ingredients available, KEVIN.MURPHY products provide the tools to recreate high-fashion runway looks in the salon or at-home, while always remaining kind to the environment. When searching the world for ingredients, KEVIN.MURPHY looked for companies with organic growing practices, or ecologically sound wild harvesting techniques to ensure the KEVIN.MURPHY range is of the very highest natural quality. Inspired by the finest ingredients that nature has to offer, the KEVIN.MURPHY range of shampoos, conditioners, treatments and styling products is the ultimate indulgence of high fashion runway looks with the added benefit of naturally beautiful, beneficial ingredients.
Known as the “invention," Olaplexs main ingredient Bis-Aminopropyl Diglycol Dimaleate allowed professionals to reach new heights in color & care. Hair wasn't just healthier; it took on a completely different quality — blondes were brighter, brunettes more radiant, and redheads more vibrant. Our hair contains millions of disulfide bonds. These bonds give the hair its structure, strength and stability. When disulfide bonds are broken, it results in damage. OLAPLEX restores damaged and compromised hair by repairing from the inside out with our patented single ingredient. Once all the bonds are intact and in alignment, you have healthy, beautiful, shiny, touchable hair.
Ingredient Selection/Ingredient Philosophy It’s what’s inside that counts. At Aveda, The Art and Science of Pure Flower and Plant Essences, we believe that Nature is the best beauty artist of all. This is why we continually strive to increase our use of naturally derived ingredients whenever possible. Naturally Derived: Aveda uses the ISO standard 16218 when calculating the naturally derived percentage of its ingredients derived from plants, non-petroleum minerals, and other natural sources, including water. Naturally derived means that over 50% of the ingredient is natural (by molecular weight). Aveda is committed to delivering high performance, botanically-based products that are kinder to the planet – which is good for all of us -- goes much deeper than our use of naturally derived ingredients.
Moroccanoil only sources the highest quality argan oil originating from argan trees grown in Morocco. The argan oil used in all of their hair and skin products are manufactured by a cold-press process. With its high content of antioxidants, essential fatty acids, and Vitamin E, argan oil naturally helps to revitalize skin, increase hair’s elasticity, and restore shine to dull, lifeless hair. Moroccanoils proprietary technology unites the natural benefits of argan oil with scientific innovation. Positively charged micro-capsules are attracted to the negatively charged hair fiber, infusing the antioxidant powers of argan oil into the cortex of the hair while simultaneously helping to repair and seal the cuticle.
There’s a saying that “empowered women empower women.” And at Color Wow, that could not be more true! As a woman-owned, woman-founded, and women-led company, their goal to help women all over the world feel empowered through their hair. How? By creating an innovative collection of products that solve your most frustrating hair probs with truly effective, healthy solutions.